Senior Marketing Manager

BlueWave is hiring a remote Demand Generation Marketing Manager for a healthcare SaaS client with headquarters in Atlanta, GA, 30033. As a Demand Generation Marketing Manager, you will oversee managing and building lead generation channels sales pipeline and have a prominent role in overall revenue strategy. This role is a planner as well as a critical executioner. Reporting to the SVP of marketing, the Demand Generation Marketing Manager is responsible for driving the marketing strategy, developing messaging, and serving as a subject matter expert.

Responsibilities: 

• Lead Marketing efforts for software products and services, including go-to-market via an understanding of industry factors, buyer personas, and competitive landscape. 

• Proactively explore and test new campaign types, tactics, and strategies to create a system of continual optimization and improvement. 

• Set quarterly and annual acquisition goals in collaboration with stakeholders. 

• Channel Ownership: Create, test, and scale campaigns across multiple channels, including but not limited to SEO, SEM, paid social, display, remarketing, partners, and webinars 

• Develop and manage the rollout of marketing materials. 

• Identify the relevant market-facing positioning of key benefits with the purpose of providing education to sales, marketing, and other customer and prospect-facing assets. 

• Create, expand, and accelerate sales opportunities through account-focused marketing execution and management of campaigns that promote our products and/or services within a marketing-defined strategy. 

• Provide subject matter expertise and content relative to our products and market. 

• Work closely with Sales Development to acquire and manage high-quality prospect databases and develop effective outbound campaigns to these targets. 

Requirements:

• Min 3-7 years experience in SaaS B2B Demand Gen 

• Data-driven, analytical mindset to drive marketing insights and decisions 

• Deep understanding of buyer lifecycle 

• Experience with Marketing Automation platforms and analytics/optimization tools is a must. 

• Ability to build and manage campaigns from both the strategic and tactical perspective 

• Ability to collaborate effectively in a changing environment and lead and drive direction with cross-functional teams 

• Basic understanding of marketing communication roles, functionality, and resources 

• Ability to translate product and feature capabilities into easily understood messages that can be used for multiple purposes.

• Ability to communicate product information in a concise and understandable manner that can be used by sales personnel to enhance their ability to sell. 

• Excellent written and verbal communication skills. 

• Ability to organize, prioritize, and manage multifaceted projects.

• Ability to organize, lead, and facilitate group meetings 

• Strong and confident leadership presence. 

• Strong interpersonal skills, characterized by being able to work with others, readily accepting constructive comments, and willingness to learn

Employment Type: Full-Time Remote Atlanta GA HQ 30033

Benefits: Competitive Salary, Health Insurance, and Ancillary Benefits

BlueWave specializes in recruiting high-performing team members for technology, marketing, federal services, and leadership roles. We’re aggressive hunters – but only of talented people – and provide comprehensive staffing support for recruiting, hiring, and onboarding permanent and contract employees.

BlueWave is headquartered in Downtown Orlando, Florida with the flexibility to build teams nationally. With our boutique and personal approach, we get the right people in your company quickly without sacrificing quality.

https://bluewaverp.com/