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Account Based Marketing Manager

Remote (ATL or ORL), FL

Posted: 07/29/2019 Job Category: Digital Marketing Job Number: 756

BlueWave is hiring an Account-Based Marketing Manager for a growing SaaS Company. This is a remote-based position, working closely with the sales team to develop integrated and targeted marketing programs that drive demand and revenue for key accounts.

Responsibilities:

  • Develop and implement target account strategy to support account-based selling.
  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
  • Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Complete beginning-to-end demand generation programs including planning, promotion, execution, optimization, and reporting.
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new accounts and accelerate existing opportunities.
  • Interface with sales to determine sales enablement needs, and work with marketing services & product education teams to develop tools, programs in a box, training and content.
  • Communicate and educate the sales team regarding new and planned marketing activities.
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.


Requirements

  • Minimum of 2-7 year’ s experience in a high-tech B2B demand generation, ABM, or field marketing role.
  • Bachelor' s degree in Marketing, Business, or comparable education/experience.
  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
  • Proven track record with account-based marketing programs and large account selling teams
  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
  • Experience building, launching and reporting on campaigns using Eloqua/Hubspot/Marketo and Salesforce.
  • Track record of developing and managing multiple marketing programs simultaneously.
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

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