Content Project Creator
24301 Walden Center Dr, Bonita Springs, FL 34134
BlueWave is looking for a Content Project Creator in Bonita Springs, Florida. You will be responsible for leading a team of people and will be the primary owner of growing a verticle of your choice. Ideally experience in Display Media Buying, Adwords, Native Advertising, and Facebook Paid Ads. is ideal.
- Define and execute growth strategy for the business with focus on launch and expansion initiatives in new market
- Develop the frameworks, infrastructure, methodology, metrics, tools, and plans to execute effective and insightful growth initiatives across the marketing funnel, through different channels, user segments and product verticals
- Optimize optical mix of marketing investment across referrals, SEM, SEO, social media, email, mobile, display, Facebook ads, product marketing, app store optimization, etc.
- Scale a team of talented growth-minded marketers
- Contribute ideas to improve our app and user experience that achieves growth objectives
- Bring strong " growth" mindset (hypothesizing, testing, measuring, drawing insights, iterating, etc) to the company, including user acquisition, engagement and retention, product marketing
- Experience as a leader doing direct, hands-on work in product, analytics and marketing
- Demonstrated experience conceiving, crafting and implementing growth strategies with an emphasis on optimizing marketing investments across the funnel and expanding into new markets
- Experience recruiting, leading and working alongside talent growth-minded marketing teams
- Prior experience scaling a consumer product (or new initiative within a larger company); working with peer-to-peer marketplaces or consumer fintech a strong plus
- Highly analytical and data-oriented; ability to draw insights from data; applies creativity, instinct and data to make decisions