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Digital Marketing Analyst (PPC)

Orlando, FL

Posted: 03/20/19 Job Category: Candidate Checklist Job Number: 545

BlueWave is hiring a Digital Marketing Analyst (PPC) to join a rapid-growth healthcare team in Orlando, FL. This person will  lead, manage, and execute the paid digital marketing strategy, supporting website and e-commerce marketplace sales. 

  • Manage and optimize multiple PPC campaigns
    • Set up of accounts and campaigns using best practice guidelines
    • Ongoing ad testing and methodical performance optimization
    • Bid/budget management to meet and maintain campaign metrics across for all marketplaces
  • Design and develop processes and dashboards to monitor website performance and optimization strategies across marketing channels to drive conversions
  • Perform competitive analysis and research to identify high-value opportunities
  • Assist in campaign strategy and real-time changes to yield maximum lead/sales performance
  • Benchmark results and effectively communicate performance to management
  • Build KPIs and establish weekly progress reporting to leadership with suggestions and recommendations prepared in advanced

  • BA/BS required
  • A minimum of 2 years’ experience in digital marketing, paid media and lead generation
  • Comprehensive understanding of the relationship of search and social channels
  • Strong understanding of Google Adwords and Analytics
  • Knowledgeable of Facebook Ad Manager implementation and optimization
  • Familiarity with Manychat or similar platforms
  • Extremely detail oriented
  • Problem solving ability
  • Organizational skills
  • Excellent project management, interpersonal and communication skills
  • Working knowledge of Microsoft Word, Excel, Outlook, Google Docs and Dropbox
  • Experience with Amazon is a plus

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