Digital Marketing Analyst - Email/SMS

BlueWave is hiring a Digital Marketing Analyst for a hospitality client with headquarters in Orlando, FL 32837.  As a digital marketing analyst, you will be responsible for supporting and advising key business leaders across the organization on Email and SMS initiatives. 

Responsibilities: 

• Work with ESP partners, creative agencies, Brand teams, and Data Strategy and Insights to create and execute email campaigns that drive business impact

• Execute a high volume of data-driven, dynamic email campaigns

• Execute SMS campaigns, including broadcasts, mobile wallet offers, & automated messages

• Lead tactical development behind day-to-day campaigns as well as the overall trigger programs for both email and SMS

• Proofread and performed a rendering check on all campaigns prior to deployment, utilizing utmost attention to detail

• Troubleshoot rendering issues and provide end-to-end QA support

• Build and code emails using agency-provided creative assets

• Manage campaign calendar and deployment schedule to ensure deadlines are consistently met

• Manage and track day-to-day activities across open projects, prioritizing work to be done each day, logging issues contributing to delays

• Partner across teams to ensure projects are on track for on-time deployment

• Become a superuser of the email deployment platform

• Support process documentation and enforcement of SOPs

• Provide insightful recommendations to improve templates and approaches to align with email best practices

• Effectively communicate & translate key email and SMS metrics to the Brand Management Team on a weekly basis

• Assist in the development and copresent year over year and quarter-over-quarter campaign analysis decks to Senior Management

• Recommend future segmentation and targeting based on own analysis

• Ensure spam regulation compliance (CAN-SPAM)

• Deliverability monitoring, raising concerns to brand and leadership as needed

• Ensure email and mobile marketing best practices are met

• Lead smallscale projects as needed

• Develop and maintain project backlogs, regularly assessing priority to ensure business needs are met

• Create and manage a trigger and template maintenance process to ensure we are proactively addressing rendering issues and applying best practices

• Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking

Requirements:

• Demonstrated experience working with an Email Service Provider to deploy email Campaigns

• HTML expertise

• Proficient in Excel: formulas, filters, and pivot tables

• Organization, project management, and time management skills with the ability to organize, plan, and follow up with tasks

• Ability to prioritize and reprioritize various job activities/tasks, including the ability to multitask when necessary

• Basic knowledge and understanding of data, insight, and strategy

• Ability to adjust communication style such that it is effective with various audiences, including internal and external partners as well as peers or executive-level employees

• Ability to clearly and confidently communicate/present (verbal and written) key learnings and metrics, whether that be by phone, email, virtual presentation, or in-person

• Ability to exercise appropriate judgment with a sense of urgency by using information and knowledge to make timely, effective decisions

• Ability to work independently in a detail-oriented function and with minimal supervision

• Ability to build and maintain relationships, with a skill for conflict resolution

• Bachelor’s degree in Marketing, Communications, Business, or a related field required

• 1-3 years experience servicing high-volume marketing initiatives (inclusive of internship experience working in marketing)

• Experience has led to a strong understanding of email / SMS marketing best practices

Employment Type: Full-Time Hybrid in Orlando, FL 32837

Benefits: Competitive Salary, Health Insurance, and Ancillary Benefits
 

BlueWave specializes in recruiting high-performing team members for technology, marketing, federal services, and leadership roles. We’re aggressive hunters – but only of talented people – & provide comprehensive staffing support for recruiting, hiring, and onboarding permanent and contract employees.

BlueWave is headquartered in Downtown Orlando, Florida with the flexibility to build teams nationally. With our boutique and personal approach, we get the right people in your company quickly without sacrificing quality.

https://bluewaverp.com/