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Digital Media Campaign Manager

Orlando, FL

Posted: 06/24/19 Job Category: Digital Marketing Job Number: 526

BlueWave is hiring a Digital Media Campaign Manager for a SaaS company in the hospitality industry in Orlando, FL.  This  is a client-facing role responsible for managing a full client portfolio by focusing on maximizing  the client and maximizing the company' s profitability. You will be working on the onboarding and launch, implementing strategy and optimizations throughout the life of the campaign.  This individual must have a strong understanding of paid  search, paid display, and paid social.
 

Responsibilities:
  • Develop in-depth understanding of client needs and establish a cohesive, trusting relationship
  • Research and develop strategy and digital media plans for clients; identify target audience; recommend budgets and ideal media channels
  • Write and deliver digital media plans to Sales
  • Conduct conference calls with client regarding digital campaign performance and recommended modifications for improved campaign performance
  • Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
  • Manage client onboarding and renewal process
    • Draft ad copy and present to client for approval
    • Initiate campaign set-up and workflow for tracking tags
    • Manage creative development and client approval process
    • Establish deadlines for various components in order to achieve the completed projects by designated due date
    • Ensure all new and renewal campaigns launch and quality SLAs are met
  • Collaborate with Advertising Operations to develop optimization strategies and detail changes
  • Provide analysis and commentary for client reports
  • Reallocation of cross-channel budgets
  • Pitch new products and increases in budget to existing clients
  • Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client' s business
  • Manage digital media campaigns for clients with a proactive, detailed, strategic and analytical approach

Requirements: 
  • 1 + years of relevant online media experience (implementing and managing Digital Media campaigns through Paid Search)
  • Experience in Google Analytics and Google Ads
  • 1 + years of relevant online media experience (implementing and managing Digital Media campaigns through Paid Display, Paid Social, Display Remarketing, and TripAdvisor)
  • 1+ years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time
  • Knowledge and experience working with HTML 

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