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Digital PR Marketing Manager

Winter Park, FL

Post Date: 07/21/18 Job ID: 152 Job Category: Digital Marketing

BlueWave is hiring a Digital PR Manager for a team in Orlando, FL. This person will be responsible for identifying, building, and leveraging PR relationships with relevant online bloggers, web properties, organizations, and associations. He/She will be responsible for creating and enforcing all corporate processes related to digital PR and blogger outreach. This position supervises an internal team of up to 6 employees in addition to managing a monthly digital PR budget.


  • Create and manage corporate process for digital PR and outreach
  • Hire and train up to 6 Digital PR team members
  • Develop and leverage bi-weekly digital PR reporting to improve performance
  • Establish value propositions and email/social media/phone templates for outreach
  • Translate business objectives and goals into tangible, digital PR strategies
  • Collaborate with the Managing Editor, Digital Content on content for placements
  • Identify and evaluate numerous digital PR opportunities monthly
  • Manage digital PR budget to effectively accomplish key business objectives
  • Select and leverage tools used by digital PR team


  • 4+ year(s) experience in PR, digital PR, or related field
  • 2+ year (s) managerial experience
  • Management experience in either link building, at a digital PR or even traditional PR firm
  • Proven ability to establish process and leverage it to achieve goals
  • Experience in independently managing individual and team workload and deadlines
  • Proven track record of utilizing data to improve performance
  • Flexibility to quickly pivot around new campaigns and audience insights
  • Experience creating and managing an outreach process
  • Proven track record securing placements that promote a brand online
  • Healthcare experience a plus but not required


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