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Marketing Specialist

Snellville, GA

Posted: 12/14/18 Job Category: Other Area(s) Job Number: 347

The social media manager will be responsible for leading and executing social content marketing strategies that engage existing and potential patients as well as internal staff. He/She will own the social editorial calendar across various platforms and audiences. The manager will also track and communicate performance to internal stakeholders.

Responsibilities

•     Develop and implement best in class social media strategies including paid and organic
•     Generate new patient leads from social content including phone calls or form submissions
•     Identify target audiences (internal and external) and craft specific campaigns for each 
•     Manage social media and blog editorial calendars across multiple brands
•     Track and communicate KPI performance to internal stakeholders 
•     Suggest opportunities for paid social campaigns including timelines, budgets, and goals
•     Build relationships with relevant influencers to promote brand and collaborate on campaigns
•     Leverage social marketing tools to improve efficiency and overall campaign performance
•     Solicit and manage online physician reviews on relevant social platforms and industry sites

Qualifications

•     Minimum of 2 years’ experience managing social media campaigns
•     Proven track record of meeting and exceeding performance goals
•     Exceptional social media skills and strategic ability to build a brand following
•     Experience with social and content analytic tools
•     Creative prowess with ability to position any topic in an engaging manner
•     Superior communication and copywriting skills
•     Experience with basic photo editing software
•     Knowledge of blogging platforms including Wordpress
•     Entrepreneurial, driven, and collaborative personality
•     Ability to analyze data and adapt daily strategy accordingly
•     Bachelor’ s degree from an accredited university
 

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