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Paid Search & Social Specialist

Winter Park, FL

Post Date: 08/16/18 Job ID: 315 Job Category: Digital Marketing

BlueWave is hiring for a Paid Search & Social Specialist in Orlando, FL. This person will help acquire new leads and customers through online pay-per-click (PPC) campaigns. You will be responsible for driving incremental calls and qualified customers through the hands-on management of campaigns across Paid Search and Paid Social platforms.

Responsibilities:

  • Utilize platforms including  Facebook, LinkedIn, Adwords, Bing AdCenter, Yahoo, and Twitter
  • Build, execute, and optimize campaigns across platforms and provide ongoing management of campaigns to increase media efficiency
  • Develop landing pages that convert and use methodical testing practices to optimize conversion rates
  • Manage the day to day execution of PPC performance based marketing campaigns
  • Measure, analyze, test, and rapidly develop campaigns, ads, landing pages and conversion elements to increase efficiency
  • Research and test new media vehicles with new vendors to expand our reach and/or lower cost-per-acquisition
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
  • Craft landing pages, lead-generation forms and calls to action for our content to distribute through relevant paid programs
  • Keep our organization on the cutting edge through measurement and analysis of all new opportunities

Requirements:

  • BA/BS or equivalent working experience.
  • In-depth knowledge of various paid marketing channels and technologies
  • Excellent experience in  Adwords, AdCenter and Facebook Ad Manager platforms
  • Experience with lead generation and/or pay-per-call marketing strategies
  • Proven track record of driving growth and improving results with mid to large scale budgets

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