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Product Marketing Manager

Orlando, FL

Posted: 08/20/2019 Job Category: Digital Marketing Job Number: 574
BlueWave is hiring for a Product Marketing Manager with a remote based company. The ideal candidate will define and execute programs to drive awareness, generate leads, assist & enable sales, manage marketing for upsell and cross-sell initiatives for existing products as well as help define new products and GTM strategies.

Responsibilities: 
  • Define and drive marketing programs to generate market awareness, leads, and product adoption, for both direct sales and channel partners - includes educational content, email marketing, events/tradeshows, website and digital marketing, webinars, online advertising, social media, etc.
  •  Develop sales tools to enable the direct sales team, channel sales team, and channel partners to qualify and close deals faster - includes datasheets, case studies, presentations, white papers, demos, videos, sales guides, etc.
  • Drive market analysis, research, customer persona development, competitive analysis, value prop creation, messaging, pricing, and packaging for new and existing products
Requirements:
  • BA / BS with 3-7 years B2B SaaS / software marketing experience
  • Experience with segment, mixpanel, kissmetrics preferred
  • Experience with  hubspot required
  • Significant experience initiating and driving a range of GTM programs including, sales collateral, educational content, press, social media, webinars, case studies, SEO/SEM, webinars, trade shows, social media, SEM / SEO, sales collateral, etc.
  • Wants to work in a fast-paced high growth environment where you can make an immediate and significant impact on sales, GTM strategy, and product roadmap

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