BlueWave is hiring a Digital Marketing Analyst for a leading company in the hospitality industry client based in Orlando, FL.
In this role, you will support the execution of digital marketing strategies by optimizing website and mobile app experiences, ensuring seamless functionality, and enhancing customer engagement. You will collaborate with internal teams and external partners to implement digital initiatives that align with business objectives.
Responsibilities:
- Manage updates and improvements for web and mobile platforms to enhance user experience
- Conduct quality checks to ensure accuracy and performance of digital campaigns
- Track key metrics and analyze performance to drive optimization strategies
- Coordinate with stakeholders to align digital projects with marketing goals
- Oversee timelines, tasks, and execution of digital initiatives using project management tools
- Work alongside developers and external partners to implement technical enhancements
- Identify opportunities for testing and refining digital strategies to maximize effectiveness
Requirements:
- 3+ years of experience in digital marketing, web content management, or mobile platforms
- Strong understanding of user experience principles and digital platform functionality
- Proficiency in website analytics tools such as Google Analytics or Omniture
- Excellent communication, problem-solving, and project management skills
- Ability to work independently and adapt to shifting priorities
- Bachelor's degree in marketing, business, or a related field
Employment Type: Full-Time Hybrid in Orlando, FL