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Marketing Specialist

Atlanta, GA

Post Date: 08/16/18 Job ID: 347 Job Category: Digital Marketing

BlueWave is hiring a Marketing Specialist for a fast-growing healthcare team in the Greater Atlanta Area. This person will be responsible for leading and executing social content marketing strategies that engage existing and potential patients as well as internal staff. He/She will own the social editorial calendar across various platforms and audiences. They will also track and communicate performance to internal stakeholders.

Responsibilities:

•     Develop and implement best in class social media strategies including paid and organic
•     Generate new patient leads from social content including phone calls or form submissions
•     Identify target audiences (internal and external) and craft specific campaigns for each 
•     Manage social media and blog editorial calendars across multiple brands
•     Track and communicate KPI performance to internal stakeholders 
•     Suggest opportunities for paid social campaigns including timelines, budgets, and goals
•     Build relationships with relevant influencers to promote brand and collaborate on campaigns
•     Leverage social marketing tools to improve efficiency and overall campaign performance
•     Solicit and manage online physician reviews on relevant social platforms and industry sites

Requirements:

•     Minimum of 2 years’ experience managing social media campaigns
•     Proven track record of meeting and exceeding performance goals
•     Exceptional social media skills and strategic ability to build a brand following
•     Experience with social and content analytic tools
•     Creative prowess with ability to position any topic in an engaging manner
•     Superior communication and copywriting skills
•     Experience with basic photo editing software
•     Knowledge of blogging platforms including Wordpress
•     Entrepreneurial, driven, and collaborative personality
•     Ability to analyze data and adapt daily strategy accordingly
•     Bachelor’ s degree from an accredited university
 


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