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Director of Marketing

Snellville, GA

Posted: 10/23/18 Job Category: Other Area(s) Job Number: 352

BlueWave is hiring a Senior Marketing Manager for a fast-growth healthcare company in the Greater Atlanta Area. This person  will be responsible for all direct to consumer marketing initiatives including paid search, SEO, social media, content marketing, email, radio, billboard and more. This includes developing the overall strategy while leveraging internal employees and external vendors to execute. He/she will also oversee a small portfolio of brands and assist in the launch of future brands.

Responsibilities:
  • Develop and implement best in class marketing strategies across digital and offline
  • Manage overall marketing budget and allocate resources effectively based on goals
  • Track and communicate overall weekly performance to internal stakeholders
  • Implement a lead nurturing strategy to convert leads into patients
  • Constantly identify and execute tactics to improve the patient experience
  • Establish the right mix of internal/external management of various channels based on budget
  • Provide support to the field sales team including media buys, marketing collateral, etc…
  • Analyze physician utilization rate by location and adjust marketing plans accordingly
  • Creation of multichannel marketing plans
  • Participate in the launch of new brands and websites as necessary

Requirements:
  • Minimum of 3 years’ experience managing multichannel marketing efforts
  • Proven track record of meeting and exceeding performance goals
  • Exceptional understanding of digital channels including PPC, SEO, and content marketing
  • Experience creating or adhering to a monthly marketing budget
  • Ability to generate inbound leads and convert them into customers
  • Superior communication and copywriting skills
  • Knowledge of popular CMS platforms such as Wordpress or Joomla
  • Entrepreneurial, driven, and collaborative personality
  • Ability to analyze data and adapt daily strategy accordingly
  • Bachelor’ s degree from an accredited university

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