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VP of Marketing

Orlando, FL

Posted: 08/19/2019 Job Category: Digital Marketing Job Number: 635
BlueWave is hiring a VP of Marketing for an innovative market research company. This position is remote-based and looking for someone experienced in building marketing teams in a Saas environment, while leading the strategic direction across content, lead generation, and branding. 

Responsibilities:
  • Lead and drive demand generation for our platform across all marketing channels. 
  • Partner closely with the sales organization to develop adequate in-bound marketing lead flow to insure we achieve quarterly sales targets.
  • Lead the creation of marketing and communications strategies and tactics that build our brand and ensure delivery of revenue and growth targets.
  • Elevate the capabilities of the Marketing organization through inspiring leadership.
  • Be responsible for brand strategy including brand and product positioning and communications strategy and execution.
  • Significantly enhance Product Marketing capability, developing a competitive product marketing program that enables sales and builds competency in our industry.  
  • Be a big idea marketer who is capable of leading teams to develop new strategies and tactics to build our brand, drive improved funnel metrics, and achieve high revenue growth targets. 
  • Develop strategic annual marketing plans that utilize aggressive demand generation programs, strategic product marketing and content plans, digital campaigns, event/experience initiatives, and comprehensive sales and partner enablement initiatives. 
  • Ensure marketing plans are developed in a highly collaborative manner with other key stakeholders including Sales, Customer Success, and Product Management. 
  • Translate the marketing plan into actionable quarterly targets and initiatives, keeping the team and budget on schedule. 
  • Ensure continuous analysis of competitive environment and industry trends. 
  • Build a high performing team culture that is ruthlessly focused on customer experience and revenue, highly collaborative cross functionality, and encourages transparent communication and constructive idea building and dialogue. 
Requirements:
  • Minimum experience of 8 years in B2B SaaS technology marketing, preferably at a high growth company. 
  • Recent continued hands on experience delivering marketing programs that drive notable growth – not just overseeing others doing the work without touching things day to day. 
  • Extensive experience executing and overseeing marketing automation, CRM, lead generation, digital advertising, content marketing, brand development and messaging. 
  • Proven track record of creating marketing and communications plans that deliver on brand/product promises, create engaging customer and prospective customer experiences, enable the sales process, and drive revenue growth. 
  • Collaborative by nature with proven effectiveness working with key internal stakeholders to shape and execute vision and strategy; can influence without authority. 
  • Passionate entrepreneurial coach and leader. 
  • Possess a test and learn mentality. 
  • Experience as a member of a leadership team and experience influencing and working with C-level executives. 
  • Strong creative, strategic, analytical, organizational and personal sales skills. 
  • Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel. 
  • Strong oral and written communications skills. 

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